Robert Burns Shares Marketing Tips on This Week’s State of Greater Western New York Report – March 17, 2022

Do you know what it takes to really market your firm, your organization, your association to whoever you’re helping spread the word to? We’ve got an expert who’s done that within the Greater Western New York region for a major organization. He’s not just a PR person who’s going to tell you in general terms what to do. He’s someone with hands-on experience and he’s going to reveal some very valuable marketing tips that you can use right now. It’s all here on this week’s State of Greater Western New York report.

Robert Burns is Director of Marketing for SunnKing, a regional recycling firm located in several counties across the Greater Western New York Region (and more!). He began his career as a television news reporter and anchor before switching gears to work for a private firm. Along the way, he’s collected precious experiences that have helped him design marketing strategies that get results. In our first segment, Burns explains the number one priority you need to address before establishing a marketing plan, how to then broadcast that message to your audience, and the difference between earned media and paid media.

In the show’s second half, Burn goes into different tactics in getting that message out. He shows us an example that he’s using right now. He also explains the critical difference between marketing to Greater Western New York audiences and marketing to New York City audiences. These are real-life tips that you’ll want to write down and save in your “Best Ideas” drawer.

Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a member of our live audience so you can ask our guests questions? Click here to join the growing number of members who share your feelings on because then we can automatically send you the link to watch our shows live.

Theme music by mansardian courtesy of under Creative Commons License Attribution 3.0

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