Have you ever been befuddled why your competitors or chief rivals always find themselves getting quoted in the news while you’re ignored? What’s their secret? What can you do to make your market more aware of you and what you have to offer? We’re going to find out what reporters look for in sources and the 10 ways you can improve your chances of getting quoted on this week’s State of Greater Western New York Report.
This week’s guest, award-winning journalist Chris Carosa has written more than a thousand news stories and, along the way, has interviewed thousands of sources. Not all of them make it in the article. That’s too bad because getting quoted is the easiest way to achieve the one type of authority (of four) that gives you the best advantage. Carosa begins by outlining the four types of authority before identifying why one is most important to you.
In the second segment, Carosa lists 10 tips you should remember if you want a reporter to notice you when you answer a query. Mind you, this isn’t a cold solicitation like a press release. This is when a reporter literary asks for sources to help provide quotes for a story he’s actively writing.
Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a member of our live audience so you can ask our guests questions? Click here to join the growing number of members who share your feelings on StateOf.GreaterWesternNewYork.com because then we can automatically send you the link to watch our shows live.
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