How to Write a Press Release That Works on This Week’s State of Greater Western New York Report – November 18, 2021

Sure, you can get advice from a public relations or marketing professional, but when it comes to press releases, wouldn’t you rather know what reporters and editors have to say about it? That’s what you’ll discover in this week’s State of Greater Western New York Report.

In the first segment, award-winning journalist Chris Carosa, Publisher of the Mendon-Honeoye Falls-Lima Sentinel, Chief Contributing Editor of, and Senior Contributor at, outlines what you should understand about your objectives (he gives you 3 primary objectives and 2 secondary ones); the 5 media opportunities you have (and why you might be emphasizing the wrong ones); and, the 5 priorities every editor and reporter has when looking at a press release.

In the second half of the show, Carosa describes the 5 step process for constructing a press release that every reporter will want to look at. He also shares 3 “basic” books and 3 “advanced” books that will help you hone your press release writing skills.

Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a member of our live audience so you can ask our guests questions? Click here to join the growing number of members who share your feelings on because then we can automatically send you the link to watch our shows live.

Theme music by mansardian courtesy of under Creative Commons License Attribution 3.0

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