Is inflation getting the better of you? Are considering a side hustle to make ends meet? Click the link below to find out on this week’s episode of The State of Greater Western New York Report as we review a 3-step business start-up process recently published in Forbes.com.
The power of metaphor: A story – in this case, an allegory – often provides an easy-to-understand template that you can quickly duplicate for use in solving challenges you face in your own life.
In the first segment, Host Christopher Carosa uses the story of the origin of the hamburger to explain the “M” of the side hustle “MVP.” In this case, “M” is for “Money” and he shows how the Menches Brothers transitioned from athletic performers to food concessionaires because “that’s where the money is.” Those interested in using a free checklist to do this for themselves can find one at: https://chriscarosa.com/businesshamburgersuccess/money/
In the show’s second half Carosa showcases how, after the Menches Brothers identified where the money was, they then found the void in the market – the product they can offer that no one else was presently offering. This is the “V” (“Void”) of the MVP. You can find the checklist for that here: https://chriscarosa.com/businesshamburgersuccess/void/
Carosa wrapped things up by mentioning how the Menches Brothers had to change their business model when they ran out of pork sausage, their primary product. This “Pivot” (the “P” of MVP) to ground beef resulted in what we today call the hamburger. The checklist for this is here: https://chriscarosa.com/businesshamburgersuccess/pivot/
Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a live audience member so you can ask our guests questions? Click here to join the growing number of members who share your feelings on StateOf.GreaterWesternNewYork.com because then we can automatically send you the link to watch our shows live.
Theme music by “mansardian” courtesy of FreeSound.org under Creative Commons License Attribution 3.0 https://creativecommons.org/licenses/by/3.0/