What’s the one thing that immediately strikes you the instant you walk into a movie theater? With its popping sound and warm buttery smell, popcorn represents a favorite novelty treat that you love to eat. What goes into making this mouth-watering delicacy? Click the link below for this week’s episode of The State of Greater Western New York Report as a local novelty popcorn maker takes you inside his production facilities and leaves you with, not just a candy-coated sensation, but several delicious small business tips.
Michael Bloch began his career selling ads for a community newspaper. The entrepreneurial spirit got the better of him and he created several successful enterprises before settling on Popcorn Charlie’s. In the first half of the show, Bloch explains how he got there. He also reveals an “insider’s look” at how the popcorn is made. For instance, do you know there are two kinds of popcorn? You’ve probably eaten both but never noticed the difference. Bloch describes each and then tells you which one is used for which kinds of popcorn.
In the second half of the show, Bloch takes you on the promotion journey he’s currently on as he tries to convince the U.S. Postal Service to create a commemorative stamp honoring the role popcorn has played in our culture. Bloch, who founded the Rochester Entrepreneurial Society, closes with a handful of useful tips all small business owners can benefit from.
Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a live audience member so you can ask our guests questions? Click here to join the growing number of members who share your feelings on StateOf.GreaterWesternNewYork.com because then we can automatically send you the link to watch our shows live.
Theme music by “mansardian” courtesy of FreeSound.org under Creative Commons License Attribution 3.0 https://creativecommons.org/licenses/by/3.0/