Less than 100 hours after the final seconds wound down in this year’s Super Bowl, no one is talking about a stand-out ad. They are talking about putting an asterisk on the Kansas City victory (make that a yellow asterisk. What went wrong with the much-anticipated ads? Click the link below for this week’s episode of The State of Greater Western New York Report because and brand marketing expert reveals what happened and why it happened.
Deb Gabor, CEO of Sol Marketing, specializes in brand awareness. In the first segment, she explains the motivations behind this year’s ad and why they fell flat. She also compares them to what succeeded in the past. She gets into an extensive discussion on the role of celebrities in this year’s ads and why it didn’t work.
In the second half of the show, Gabor focuses on M&Ms’ ad campaign. What started with at least a bit of curious expectations, ended with a resounding, if not embarrassing, thud. Again, the talk focuses on the use and misuse of celebrities. And what exactly were Steve Martin and Ben Stiller selling: Coke or Pepsi? In either case, what was up with that punch-line at the end of each ad and why didn’t it land well?
Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a live audience member so you can ask our guests questions? Click here to join the growing number of members who share your feelings on StateOf.GreaterWesternNewYork.com because then we can automatically send you the link to watch our shows live.
Theme music by “mansardian” courtesy of FreeSound.org under Creative Commons License Attribution 3.0 https://creativecommons.org/licenses/by/3.0/