How To Build a Winning Side Hustle in Greater Western New York

Build a winning side hustle in Greater Western New York by focusing on structure—not just personal traits. What four components separate success from failure? Click below for this week’s episode of The State of Greater Western New York Report to discover the blueprint!

In the first half of the show, host Chris Carosa shares insights from his forthcoming book Winners Get There First on launching thriving side hustles amid AI opportunities. He explains the first two must-build components: a clearly defined market need (caused by frustration, inefficiency, financial loss, or emotional stress) and monetizable skills (transferable experience proven by results, testimonials, and demonstrations). Carosa emphasizes specificity—broad ideas fail while targeted solutions like “five quality leads per month via Facebook ads for local contractors” succeed.

In the second half, Carosa covers economic viability (pricing reality, cost awareness, repeatable revenue) and sustainable structure (time management, financial risk control, stress tolerance, scalability path). He introduces practical tests: the pricing/margin test and 30-day structural test. Pre-sell one offer to validate demand, start small, and avoid debt or chaos. These low-lift steps help entrepreneurs turn ambition into a thriving Greater Western New York side hustle.

Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a live audience member so you can ask our guests questions? Click here to join the growing number of members who share your feelings on StateOf.GreaterWesternNewYork.com because then we can automatically send you the link to watch our shows live.

Theme music by “mansardian” courtesy of FreeSound.org under Creative Commons License Attribution 3.0 https://creativecommons.org/licenses/by/3.0/

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