How Effective Advertising Helped Businesses Bounce Back From Covid Closure

What happened when Covid shut our world down? How did local businesses respond? What kind of pivot did they make to keep the revenues flowing? Would you like an insider’s view on all this? Click below to watch this week’s State of Greater Western New York Report to discover the insights of two people who experienced the front lines.

Steve Harrison, President of the Genesee Valley Pennysaver and Penny Lane Printing as well as his General Manager Manuel Karam describe what it felt like as everything closed down. Harrison tells us what his firm did and Karam, then a sales rep in the field reveals how his clients reacted. They then outline how they changed their company’s strategy to best help those people that needed help.

During the next segment of the show, the two guests then reflect on what told them things were finally turning around. Harrison again takes the point of view of their company while Karam lets us know how their advertising clients bounced back. The two even offer some tips on effective advertising.

Our guests happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a member of our live audience so you can ask our guests questions? Click here to join the growing number of members who share your feelings on StateOf.GreaterWesternNewYork.com because then we can automatically send you the link to watch our shows live.

Theme music by mansardian courtesy of FreeSound.org under Creative Commons License Attribution 3.0 https://creativecommons.org/licenses/by/3.0/

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