PR Expert Ryan McCormick On Boosting Your Business, Organizational, And Personal Awareness

Bam! Just like that your attention shifts to the source of that sound. Do you want to promote greater awareness in your business, your cause, or your non-profit organization? Click the link below for this week’s episode of The State of Greater Western New York Report to receive some quick and easy tips from someone who has helped many small businesses, individuals, and groups.

Ryan McCormick of Goldman McCormick public relations has spent years guiding others in the world of media relations. In the show’s first segment, he explains the importance of developing a process before taking action. Once you’ve got that done, he offers a simple-to-implement suggestion on how you can get interviewed by the media. He gives examples both in the business world and in the non-profit arena.

In the second half of the show, McCormick explores newsletters and building mailing lists. He then takes on crisis management, both how to avoid getting into trouble and what to do no matter the size of your organization. He contrasts how you handle a national crisis and how you handle one limited just to your small community.

Our guest happily answered questions from the live audience. In fact, these are probably some of the same questions you had. Would you like to be a live audience member so you can ask our guests questions? Click here to join the growing number of members who share your feelings on because then we can automatically send you the link to watch our shows live.

Theme music by “mansardian” courtesy of under Creative Commons License Attribution 3.0

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